Project Description
In General
Main Digital Promotion Tools planned
- Different websites for dental professionals and patients
- Blogs and landing pages for education programs and special events
- Social and New Digital Media (Facebook, YouTube, Vimeo)
- Online Marketing (Google)
- Enlarging the CONSUSIS Smile Atelier Network by marketing of suggestion through industry and event partners
- Mobile CONSUSIS Smile Atelier Patient App
- ePaper, digital Flyer
- Digital publications for dental professionals and for patients
- E-Mail-Marketing Campaigns through featured event partners
- Enlarging the CONSUSIS Smile Atelier Network through the system partners’ network and Social Media (CEREC, DSD etc.)
- Digital press release campaigns
- TV-Feature
- etc.
Main Offline Promotion Tools
- Event Dentistry: Exciting events, workshops, public courses
- Dental exhibitions, events and courses
- Marketing support through professional industry partner
- Displays, large-size posters, Custom Signs and Banners and Flyer for take away at featured partners, event locations, affiliated Smile Ateliers
- Printed publications for dental professionals and patients
- Public relation activities and coordinated press contacts highlighting the Event Dentistry Program
- Word-of-mouth propaganda generated through events, satisfied patients, partners
- etc.